There is an Conservative Party of Canada ad playing on the airwaves at the moment that highlights this exact issue: “Canada is broken.”

A pile of puzzle pieces spills onto a table.

“Everything feels broken,” Pierre Poilievre says in a voice-over as the shot tightens in on the federal Conservative leader’s face as he appears to be concentrating on sorting the pieces in his palm.

The ad seeks to sell a hopeful message: Canada can be fixed — and Poilievre is the leader to do it.

But first Canadians need to trust him.

National Observer (August 14, 2023)

The final part of the ad, after Poilievre and his child put the final piece of the jigsaw puzzle in place, is the map of Canada. It’s a very clever visual image.

It’s something that isn’t true, but events that have occurred since early 2020 have conspired to help people believe that it is. So, Justin Trudeau and the Liberals are in trouble with the electorate, and next year when their control of the Government of Canada comes up for renewal, they will be replaced by Pierre Poilievre and the Conservatives. Then we’ll see how broken Canada really is.