We’re all used to the “Call now!” instruction in ads. This is based on the request we all heard from our mother when she gave us a chore to do, and then added “now” to the sentence to show us how soon she wanted it done. In other words, we’re programmed to do it quickly, or else!

But I heard a little variation of that imperative in the Barnes Firm advertising.

“My attorney now at the Barnes Firm…” That seems to be a strange place to insert ‘now’ into a sentence.

The implication is a (not so subtle) hint that the individual has changed attorneys in order to get a better result, and the idea that there’s no time like the present.

Spiritually, this is truth.