Tag Archives: advertising

Decoding a New Advertising Catchphrase

Posted on April 8, 2019 by

Bonvoy! Marriott Hotels have created a new rewards scheme. They want it to stand out from the crowd, so they decided to call it something that people can say to each other in a TV advert. Nothing else is said, … Continue reading →

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Something Borrowed, Something True

Posted on March 24, 2019 by

I’d Like to Teach the World to Sing This one started out as a Coca Cola advert in 1971.   The advert proved so popular that the lyrics were adapted to a song which the New Seekers then recorded.   … Continue reading →

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Inspiration #18

Posted on March 19, 2019 by

It’s the last day of winter, But in Canada, the season endures: Even Scotties embraces this fact; Can you read the word formed by laces?

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Thinning a Bit on Top?

Posted on March 13, 2019 by

Hair Club can help… It’s not nice to mock the afflicted, so my focus will be on the company offering ‘hope’ to those who are losing their hair. Their ads appear every week night on Fox 29 Buffalo, sometime between … Continue reading →

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Advertising Tricks: How Much? Too Much

Posted on February 10, 2019 by

Let’s face it, the world can be a confusing place just as it is. Now put yourself in a young person’s place who is just starting to live in their own home. No problem? We’ll see… A classical look from … Continue reading →

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What’s the Best a Man Can Be?

Posted on January 17, 2019 by

Gillette: The Best a Man Can Get It’s a subtle, and yet not-so-subtle, change. They alter one word, do an advertising campaign about ‘toxic masculinity’ and let the rest of the world (via social media) do their advertising for them. … Continue reading →

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ω: Double Ur Fun

Posted on November 24, 2018 by

Wrigley’s Doublemint Gum We probably all remember the words to this advertisment: Double your pleasure / Double your fun / with Doublemint, Doublemint, Doublemint gum. Well, it’s being recited here because I want to discuss the letter W. Double U … Continue reading →

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