Tag Archives: advertising

The Psychology of Colour

Blue and Yellow (in the Flag of Ukraine) This might seem an obvious thing, but nature has a way of demonstrating primary colours like blue and yellow (and in this case a clear blue sky over a field of yellow … Continue reading

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Make Yourself: At Home

Ikea Canada’s 2022 Slogan It’s a clever bit of advertising, this. Most of the time, we think the phrase means ‘settisville’ as Jed Clampett used to say, meaning ‘set yourself down and relax awhile’. Ikea’s meaning is different. Here’s another … Continue reading

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The Tipping Point: The Stickiness Factor

Canada Protection Plan This insurance company used to be part of Manulife Canada. It is now a Foresters Financial Company. I am going to use its advertising as an example of ‘stickiness’, as defined by Malcolm Gladwell in his book. … Continue reading

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Do You Wonder Why They’re Called “The Wonder Years”?

Dwight D. Eisenhower (October 14, 1890 – March 28, 1969) My childhood took place during Dwight D Eisenhower‘s presidency. I have no conscious memory of anything before him. (In Canada, we had a couple or three Prime Ministers during the … Continue reading

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How a Jingle had to Adapt to Change

Cellino and Barnes I knew that these two lawyers were not getting along for years, but I never grasped how far it had gone wrong until last year. Until then, the Buffalo TV channels were still running their joint advertisements. … Continue reading

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O2: Advertising SubliminalS EXposed

You & Me My daughter, Rosanna, sent me the link to this new O2 commercial in the UK. Cute, eh? Rosanna has previously shown me that she inherited my keen awareness of subliminal messages, but this time she put two-and-two … Continue reading

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Different Commercials: Same Actress

Heart to Home Meals Seasons Retirement Communities (No doubt these are Canadian television commercials, and the actress [Eleanor?] may be related to someone in the industry, but there’s no mistaking her personality.) She reminds me of my Mom when she … Continue reading

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“Can I Be Manipulated? Can You?”

The Great Hack (2019) From Wikipedia: The Great Hack is a 2019 documentary film about the Facebook–Cambridge Analytica data scandal, produced and directed by Jehane Noujaim and Karim Amer, both previous documentary Academy Award nominees (The Square, Control Room, Startup.com). … Continue reading

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Truth in Advertising: the Eyes have It

Questrade As with all advertising campaigns, this latest one from Questrade is inspired. Because we are so good at reading people’s faces, they gave us a series of television spots that feature individuals with honest expressions on their face, in … Continue reading

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Marshalls MOM$

Just a thought: $WOW in a Marshalls’ ad equates to MOM$ as a subliminal message.

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