Tag Archives: advertising

The Psychology of Colour

Posted on May 11, 2022 by cdsmiller17

Blue and Yellow (in the Flag of Ukraine) This might seem an obvious thing, but nature has a way of demonstrating primary colours like blue and yellow (and in this case a clear blue sky over a field of yellow … Continue reading →

Posted in Science and Mathematics | Tagged , , , , , | 2 Comments

Make Yourself: At Home

Posted on April 7, 2022 by cdsmiller17

Ikea Canada’s 2022 Slogan It’s a clever bit of advertising, this. Most of the time, we think the phrase means ‘settisville’ as Jed Clampett used to say, meaning ‘set yourself down and relax awhile’. Ikea’s meaning is different. Here’s another … Continue reading →

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The Tipping Point: The Stickiness Factor

Posted on March 18, 2022 by cdsmiller17

Canada Protection Plan This insurance company used to be part of Manulife Canada. It is now a Foresters Financial Company. I am going to use its advertising as an example of ‘stickiness’, as defined by Malcolm Gladwell in his book. … Continue reading →

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Do You Wonder Why They’re Called “The Wonder Years”?

Posted on August 19, 2021 by cdsmiller17

Dwight D. Eisenhower (October 14, 1890 – March 28, 1969) My childhood took place during Dwight D Eisenhower‘s presidency. I have no conscious memory of anything before him. (In Canada, we had a couple or three Prime Ministers during the … Continue reading →

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How a Jingle had to Adapt to Change

Posted on February 26, 2021 by cdsmiller17

Cellino and Barnes I knew that these two lawyers were not getting along for years, but I never grasped how far it had gone wrong until last year. Until then, the Buffalo TV channels were still running their joint advertisements. … Continue reading →

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O2: Advertising SubliminalS EXposed

Posted on September 20, 2020 by cdsmiller17

You & Me My daughter, Rosanna, sent me the link to this new O2 commercial in the UK. Cute, eh? Rosanna has previously shown me that she inherited my keen awareness of subliminal messages, but this time she put two-and-two … Continue reading →

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Different Commercials: Same Actress

Posted on September 18, 2020 by cdsmiller17

Heart to Home Meals Seasons Retirement Communities (No doubt these are Canadian television commercials, and the actress [Eleanor?] may be related to someone in the industry, but there’s no mistaking her personality.) She reminds me of my Mom when she … Continue reading →

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“Can I Be Manipulated? Can You?”

Posted on September 8, 2020 by cdsmiller17

The Great Hack (2019) From Wikipedia: The Great Hack is a 2019 documentary film about the Facebook–Cambridge Analytica data scandal, produced and directed by Jehane Noujaim and Karim Amer, both previous documentary Academy Award nominees (The Square, Control Room, Startup.com). … Continue reading →

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Truth in Advertising: the Eyes have It

Posted on February 10, 2020 by cdsmiller17

Questrade As with all advertising campaigns, this latest one from Questrade is inspired. Because we are so good at reading people’s faces, they gave us a series of television spots that feature individuals with honest expressions on their face, in … Continue reading →

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Marshalls MOM$

Posted on October 29, 2019 by cdsmiller17

Just a thought: $WOW in a Marshalls’ ad equates to MOM$ as a subliminal message.

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