Tag Archives: media marketing

The Tipping Point: The Stickiness Factor

Posted on March 18, 2022 by cdsmiller17

Canada Protection Plan This insurance company used to be part of Manulife Canada. It is now a Foresters Financial Company. I am going to use its advertising as an example of ‘stickiness’, as defined by Malcolm Gladwell in his book. … Continue reading →

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Background Noise: sounds used to sell?

Posted on December 30, 2015 by cdsmiller17

Have you noticed, lately, how much music is being played while discussions are taking place on television? Is it just me, or does this bother you, too? The Voice The Voice (Australia) This year, while watching the American version of … Continue reading →

Posted in paranoia, showbusiness | Tagged , , , , | 1 Comment