Tag Archives: stickiness

Can You Tell Me How to Get, How to Get to…

Sesame Street? (November 10, 1969) Sesame Street is an American educational children’s television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children’s Television Workshop [CTW] until June 2000) and was … Continue reading

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The Tipping Point: The Stickiness Factor

Canada Protection Plan This insurance company used to be part of Manulife Canada. It is now a Foresters Financial Company. I am going to use its advertising as an example of ‘stickiness’, as defined by Malcolm Gladwell in his book. … Continue reading

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