Dwight D. Eisenhower (October 14, 1890 – March 28, 1969)
My childhood took place during Dwight D Eisenhower‘s presidency. I have no conscious memory of anything before him. (In Canada, we had a couple or three Prime Ministers during the 1950’s, but none as significant as Ike on the world stage.)
It was during his presidential campaign that modern political advertising started, on TV:
In the run-up to the 1952 presidential election, a group of Republican donors were concerned about Dwight Eisenhower’s wooden public image. They turned to a Madison Avenue ad firm, Ted Bates, to create commercials for the exciting new device that was suddenly in millions of households. In Eisenhower Answers America, the first series of political spots in television history, a strenuously grinning Ike gave pithy answers to questions about the IRS, the Korean War, and the national debt. The ads marked the beginning of mass marketing in American politics. They also introduced ad-industry logic into the American political imagination: the idea that the right combination of images and words, presented in the right format, can predictably persuade people to act, or not act.
This mechanistic view of humanity was not without its skeptics. “The psychological premise of human manipulability,” Hannah Arendt wrote, “has become one of the chief wares that are sold on the market of common and learned opinion.” To her point, Eisenhower, who carried 442 electoral votes in 1952, would have likely won even if he hadn’t spent a dime on TV.Joseph Bernstein / Harper’s Magazine
This chart was already on my computer program, and because of the conjunction between Saturn and his Ascendant in Virgo, I am inclined to leave it as it is. That’s the ‘wooden public image’ in effect. There is one inconjunct.
Mars Inconjunct Midheaven
This aspect can mean that you have mixed feelings about all authority figures, including your parents. You may feel that you have to violate the rules laid down by your parents in order to get your way. This is a significant problem, because if it continues into adulthood, you will have great difficulties with employers. Therefore it is very important that your parents teach you how to express your self-assertive drives without going against their teachings. Unfortunately it is impossible to state how that should be done, because the conflict between self-will, on one hand, and self-denial and work, on the other, is different for each person.
A way to solve this kind of conflict is to learn that you can say what needs to be said and not be forced to remain quiet. You can’t expect your elders to always go along with your ideas, but you should be able to feel confident of your right to say it. The exception to this, of course, is that you do not have any right to say something just to hurt others.
(And maybe, just maybe, the best way is to join the armed forces and become a General…)
Ike’s Death Signaled the End of an Era
That Yod pointing at Saturn, from Uranus and Pluto says it all: the counter-culture revolution of the late 60’s blew away all the securities that Americans had built into their daily ‘white-bread’ lives. That’s why they were called the Wonder Years…
Here’s a Button from 1952
Doesn’t it remind you of the Pepsi Cola badge? Hmm.