Tag Archives: marketing
Decoding a New Advertising Catchphrase
Bonvoy! Marriott Hotels have created a new rewards scheme. They want it to stand out from the crowd, so they decided to call it something that people can say to each other in a TV advert. Nothing else is said, … Continue reading
Advertising Tricks: How Much? Too Much
Let’s face it, the world can be a confusing place just as it is. Now put yourself in a young person’s place who is just starting to live in their own home. No problem? We’ll see… A classical look from … Continue reading
Facebook: Society’s Mirror?
Or a Necessary Evil? Today is April Fool’s Day (and Easter Sunday) 2018. But this is no joke. Facebook has come in for a lot of criticism lately. Most of it seems justified, but is it really wrong to give … Continue reading
The Hidden Persuaders
Have you ever wondered how marketing companies come up with their advertising campaigns? As consumers, we are a mess of contradictions; Motivational Research sorted us out years ago. Meet Vance Packard The Hidden Persuaders According to Wikipedia, Vance Packard … Continue reading
