Tag Archives: advertising

Trust a Dream to Say that I’m Like…

Posted on October 3, 2025 by cdsmiller17

A Dog With A Bone There’s a television ad that has three brothers say their names: the first two are insignificant; the third says, “I’m Ryan Reynolds” to laughter all around. No, not that one. These are the Reynolds .Brothers. … Continue reading →

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There’s One Born Every Minute

Posted on March 28, 2024 by cdsmiller17

All that’s advertised is not necessarily Truth. Sometimes, it’s just a way to get your money.

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The Use of the Imperative “Now!” in Advertising

Posted on March 4, 2024 by cdsmiller17

We’re all used to the “Call now!” instruction in ads. This is based on the request we all heard from our mother when she gave us a chore to do, and then added “now” to the sentence to show us … Continue reading →

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Yet Another Ad I’m Having a Hard Time Finding

Posted on August 29, 2022 by cdsmiller17

OLG “Excitement Builds” Scratch Cards I’m not sure why this is even important to me, except that it demonstrates my ability to recognize actors and actresses who are in different ads. The Wrigley’s Extra Gum ‘after the pandemic’ ad, shown … Continue reading →

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There’s a New Advertising “Trick” at the Moment:

Posted on July 23, 2022 by cdsmiller17

Magic! Hey, Presto! All your problems instantly disappear, including boredom… Just keep an eye open for any examples that may appear on your television screen in the next few days.

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The Psychology of Colour

Posted on May 11, 2022 by cdsmiller17

Blue and Yellow (in the Flag of Ukraine) This might seem an obvious thing, but nature has a way of demonstrating primary colours like blue and yellow (and in this case a clear blue sky over a field of yellow … Continue reading →

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Make Yourself: At Home

Posted on April 7, 2022 by cdsmiller17

Ikea Canada’s 2022 Slogan It’s a clever bit of advertising, this. Most of the time, we think the phrase means ‘settisville’ as Jed Clampett used to say, meaning ‘set yourself down and relax awhile’. Ikea’s meaning is different. Here’s another … Continue reading →

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The Tipping Point: The Stickiness Factor

Posted on March 18, 2022 by cdsmiller17

Canada Protection Plan This insurance company used to be part of Manulife Canada. It is now a Foresters Financial Company. I am going to use its advertising as an example of ‘stickiness’, as defined by Malcolm Gladwell in his book. … Continue reading →

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Do You Wonder Why They’re Called “The Wonder Years”?

Posted on August 19, 2021 by cdsmiller17

Dwight D. Eisenhower (October 14, 1890 – March 28, 1969) My childhood took place during Dwight D Eisenhower‘s presidency. I have no conscious memory of anything before him. (In Canada, we had a couple or three Prime Ministers during the … Continue reading →

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How a Jingle had to Adapt to Change

Posted on February 26, 2021 by cdsmiller17

Cellino and Barnes I knew that these two lawyers were not getting along for years, but I never grasped how far it had gone wrong until last year. Until then, the Buffalo TV channels were still running their joint advertisements. … Continue reading →

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